Client discovery call playbook

The question set, scoring sheet and proposal outline that turns a first call into a signed scope.

4.7 (19)
96 acquiredUpdated 10 Aug 2026

What this is

Thirty-eight questions, grouped by what they actually reveal, plus the scoring sheet I use to decide whether a lead is worth a proposal. Ends with a proposal outline that mirrors the call, so the client reads their own words back and the scope stops moving.

What you get

  • 38-question discovery set
  • Lead scoring sheet
  • Proposal outline
  • Red-flag list
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